MediaPost Agency Daily
Wednesday, March 17, 2021
  • VB+P Teams With AdTechCares For Vet-Driven COVID Push
    by Larissa Faw

    The creative takes inspiration from the style and messaging of iconic home-front posters, such as Rosie the Riveter and Smokey the Bear, to serve … Read the whole story

  • Epsilon Expands Verizon Partnership
    by Larissa Faw

    Epsilon has partnered with Yahoo (part of Verizon Media) since 2013, providing targeting and measurement solutions enabling marketers to take full advantage of data … Read the whole story

  • In Search For New Ad Dollars, NCM Taps Cash Machines -- Literally
    by Joe Mandese

    National CineMedia is tapping into cash machines literally, in its latest diversification into alternative digital out-of-home ad channels, with a deal to represent ATM.TV, … Read the whole story

  • MEDIApsssst
    Mediabrands, Magna Host 'The Equity Upfront'
    by Richard Whitman, Columnist

    The event, running throughout this week, is designed to raise visibility for Black-owned and Black-targeted media businesses. Read the whole story

  • COMMENTARY
    The Commerce Revolution: Reinventing CPG Companies To Compete In A Consumer-Led World
    by Nick Brien, Op-Ed Contributor

    The mega-marketplaces have leveled the playing field to enable smaller sellers to compete with larger CPGs. Read the whole story