A new 4As' study found that 97% of respondents believe their agency's work helped their top clients gain market share during 2020. "Partnership matters," … Read the whole story
Advertisers in the category will spend substantially more on television and radio advertising than the average brand in order to reach mass audiences, according … Read the whole story
Ad Fontes Media is releasing a premium version of its media-bias chart to help advertisers determine where to buy media based on brand values. … Read the whole story
Ogilvy's remit includes strategic and creative duties for the brand. It's the second new assignment Ogilvy has won for a Pernod Ricard brand this … Read the whole story
- COMMENTARY
I believe there are five steps to a successful 2021 for brand media directors and all of them focus on getting things right internally … Read the whole story
Utilizing a mixed methodology that incorporates some massive (30,000-respondent) primary consumer surveys, as well as a panel of expert authorities, Dentsu has created a … Read the whole story
Creative direction was driven by research revealing Americans find pharmacists to be among most trusted messengers on COVID-19 vaccines. Read the whole story
In its latest annual report, released this week, The company reported that its staff totaled 4,866 at year end, which is 781 fewer employees … Read the whole story
David&Goliath is announcing several new management changes to bolster its creative and strategy departments. Lixaida Lorenzo and Frauke Tiemann are upped from group creative … Read the whole story
