The U.S. ad economy contracted for the second consecutive month in February, dropping 7.3%. The declines in January and February of this year followed … Read the whole story
The pandemic drove advertisers to invest even more in the "Triopoly," confirms a provisional GroupM analysis provided to "The Wall Street Journal." Read the whole story
AR users in the U.S. this year are estimated to reach 85 million, according to Statista. Social distancing and contact-free interactions accelerated the pace … Read the whole story
Under the agreement H Code will represent 100% of Grupo Vocento's inventory in the U.S. This agreement is designed to help the digital agency … Read the whole story
The Media Roundtable is being launched as political debate reaches new levels of rancor. This will help advertisers put their dollars into media that … Read the whole story
Many corporations hedge bets by sprinkling political donations across the ideological spectrum. The new spot challenges companies to make more diligent choices-ones that don't … Read the whole story
The Many has named Amber Justis Head of Creative, a newly minted position to oversee the creative and design departments. Justis brings over 23 years … Read the whole story
Gomez's spot, developed by FCB, reminds listeners that dumping hot barbeque coals or ashes on the ground can start wildfires. Read the whole story
