Rumors abound of a hookup with Vivendi's Havas. Vivendi calls the reports "unfounded" while Publicis Groupe has declined comment. Read the whole story
A shareholder resolution filed with the company in January seeking an outside probe into whether some of the firm's advertising policies enabled support of … Read the whole story
Citing a "healthier-than-expected recovery" of the U.S. economy, coupled with "the significant impact of fiscal stimulus," GroupM updated its U.S. advertising outlook for 2021, … Read the whole story
TripleLift, a pioneering ad-tech company utilizing computer vision and machine learning to optimize digital creative and media buys, has been acquired by private equity … Read the whole story
The company's Widen the Screen program aims to broaden portrayals of Black people in advertising and entertainment content. Read the whole story
The campaign focuses on the "incredible potential" the SUV has to make electrification relevant for all, says Volkswagen's Kimberley Gardiner. Read the whole story
COMMENTARYThe U.S. ad recovery is looking better with each new ad industry forecast update, but this weekend's revision by GroupM offers the most bullish … Read the whole story
COMMENTARYAn acute level of awareness of your target audience is table stakes for marketers, and intent data has shown "target audience" on a steady … Read the whole story
It's called Wild Gift and the founders are David Mitchell and Tomer DeVito. They already have agreements with a number of A-listers to create … Read the whole story
