The social media giant spends an estimated $700 million on measured media annually. GroupM's Mindshare is the primary incumbent. Read the whole story
Pltfrmr's co-founders Chris Garbutt and Colin Mitchell will be taking on executive leadership roles within Vice Media Group. Read the whole story
Talon said the new partnership enables it to expand access to OOH for North American advertisers and agencies, particularly in the rapidly growing programmatic … Read the whole story
Tricia Lasky, a long-term Publicis Media exec who most recently served as svp-global partnerships, is partnering with location-based audio out-of-home technology developer Vibenomics, joining … Read the whole story
Dentsu International has promoted Cathy Boxall and Fotini Paraskakis to joint global managing directors of content studio The Story Lab. They succeed the Dentsu … Read the whole story
This year, local TV advertising is expected to rise 16% to $19.9 billion, while national TV is forecast to grow 6.6% to $42.6 billion. … Read the whole story
The guide highlights a dozen key areas where bias can occur and proposes questions that can be used as a litmus test at every … Read the whole story
Laura Wimer is departing Mekanism after five years — serving most recently as executive creative director, San Francisco — to move to New York … Read the whole story
Jollibee parent Honeybee Foods Corporation is appointing David&Goliath as U.S. agency of record as the global restaurant chain expands from 63 locations in North … Read the whole story
