Katie Klein succeeds the legendary Harry Keeshan who is retiring after a 30-year media career including the past 20 years at PHD. Read the whole story
As trade tensions with China continue, a new report from GroupM's Business Intelligence unit indicates the nation currently accounts for about 5% of the … Read the whole story
Jatinder Singh joins from agency parent Omnicom where he was Global Chief Marketing Sciences Officer at the company's Precision Marketing Group. Read the whole story
The initiative rewards those taking a CarMax test drive, through May 16, with a $10 Dunkin' gift card Read the whole story
The "Wear a Mask" effort seeks to "truly resonate" with teens and young adults by winning their hearts and minds through TikTok. Read the whole story
If you don't know what kiuertgflop means, don't worry, nothing was lost in translation. Even if you happen to speak Finnish, you wouldn't be … Read the whole story
For all the hype surrounding the efficacy of influencer marketing, the majority of active social media users in the U.S. say they will never … Read the whole story
It's named after media agency pioneer Harry Keeshan, who has just retired from PHD after 20 years of service there and 30 in the … Read the whole story
Creative features youthful urban dwellers -- all wearing the brand's polo shirts -- tossing a bottle of the fragrance to one another. Read the whole story
CPB is appointing Marianne Malina as Global CEO replacing Erik Sollenberg - former Global CEO who moved back to Sweden, where he's from, due … Read the whole story