The Publicis media agency will handle most media chores with the exception of DRTV, which remains with Rain The Growth Agency. Read the whole story
The company is launching a six-part documentary-style series to inspire gardeners to get out to work in their own yards. Read the whole story
In the last two weeks, the holding company has struck M&A deals for healthcare-focused Archbow Consulting and digital transformation firm Areteans. Read the whole story
UM and Reprise teamed with TikTok and urban pop duo Domino Saints for an original song to help client CVS promote eligibility of COVID-19 … Read the whole story
According to a new report from Conill, Hispanics are 57% more likely than the general population to use social media as main source of … Read the whole story
Major TV networks are pushing brand TV advertisers to shift 20% to 30% of their linear, live TV upfront budgets into CTV platforms, according … Read the whole story
But when it comes to music, 45% of consumers overall -- and 67% of Millennials -- say they would rather pay than have ads … Read the whole story
Omnicom said earlier that it is doing a hybrid meeting (also in May) with an option to attend in person in New York, although … Read the whole story
BBH NY has appointed Amani Duncan president and has promoted Tom Callard to Chief Strategy Officer. The appointments round out the Publicis Groupe agency’s … Read the whole story
