The WPP agency was awarded its first contract in 2015. Previously the Navy had a 15-year run with IPG's Lowe Campbell Ewald. Read the whole story
Nick Emery, who left Mindshare last year will lead the new unit, which will help brands put media "at the heart of their businesses," … Read the whole story
Efforts include the use of decidedly un-green NFTs (to make a point), recycled shoes and dating badges declaring your green-ness. Read the whole story
The 100,000+ sq. ft. complex will house Grow as well as other local businesses including architects, nonprofits, coffee roasters and engineering firms. Read the whole story
Native ad formats including paid branded content and influencers now represent the biggest share of digital budgets, supplanting options such as paid search, display, … Read the whole story
Social media is the most difficult medium overall for persons with disabilities -- including visual, hearing, speech and cognitive ones -- to use. That's … Read the whole story
The fledgling marketing consultancy is quickly ramping up with new hires, including Jason Moyer who will lead the firm's organization and design teams. Read the whole story
The industry needs to catch up with viewers, opening the video marketplace beyond the 200 advertisers that dominate national TV. We need to create … Read the whole story
Chemistry added 36 new team members — 34% growth — across production, creative, strategy and account management in 2020 as the agency expanded its diversity. … Read the whole story