by Larissa Faw
Publicis was the incumbent on the Fiat-Chrysler business, which it won in 2016, and WPP's MediaCom was the incumbent for PSA Group, holding the … Read the whole story
by Steve McClellan
There was no incumbent although the company has two other separate and ongoing reviews including a media assessment in which incumbent PHD was invited … Read the whole story
by Larissa Faw
The appointments follow last weeks announcement that Marianne Malina has been named Global CEO of the MDC Partners' agency. Read the whole story
by Larissa Faw
The deal, with Broken Road Productions' Todd Garner, will allow ACC to work directly with some of Hollywood's premiere talent. Under the agreement, Garner's … Read the whole story
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by Steve McClellan
The main idea is to provide more granular insights about professional and patient audiences for clients and to better plan and execute communications to … Read the whole story
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by Larissa Faw
This year's class includes several faces from Adland including Bill Kolb, Chairman and CEO, McCann Worldgroup; Devika Bulchandani, CEO, Ogilvy North America & Global … Read the whole story
by Sarah Mahoney
Major brands may think they've mastered diversity in their beauty marketing, but consumers expect inclusivity in age and body type, too. Read the whole story
COMMENTARY
by Barry Lowenthal, Op-Ed Contributor
For many agencies today, the CIO is really an experienced television buyer. This stems from the history of media buying. Read the whole story
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by Richard Whitman, Columnist
As part of its investment, Dentsu Ventures will assist OT with its ad business and collaborate with the firm on its new league. Read the whole story