The company, dubbed Choreograph, will operate within GroupM and offer services including audience insights and planning, private identity solutions, AI-based media optimization and predictive … Read the whole story
This expanded footprint was enabled in part by its partnership with ESL, the largest esports company in the world. Read the whole story
Nasard and the Kantar board mutually concluded that the role was not the good "long-term fit" that both sides anticipated. Read the whole story
The team on the campaign, developed by BBDO, worked closely with Warner Brothers, the Roald Dahl Estate, and Framestore to ensure Wonka's character remained … Read the whole story
The guide reports some disturbing statistics. For example: 7 in 10 Black Americans say they are treated less fairly than Whites in their dealings … Read the whole story
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By harnessing what first-party data and media can do together with automation, marketers have the power to change the future and connect with consumers. Read the whole story
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Although cookies play a fundamental role in the usability of the Internet, cookie-based tracking will continue to fade due to cookies' inherent vulnerability to … Read the whole story
The Wall Street Journal is debuting its latest brand campaign to encourage subscriptions by urging readers to “Trust Your Decisions.” The campaign builds on … Read the whole story
E-commerce agency Labelium has promoted Alejandra Guerra to managing director in Toronto and the hiring of Jamie Kokiw as director of business development based in … Read the whole story
