MAD Agency Daily
Wednesday, April 28, 2021
  • WPP Merges GroupM, WT Data Units To Form New Data Consultancy

    The company, dubbed Choreograph, will operate within GroupM and offer services including audience insights and planning, private identity solutions, AI-based media optimization and predictive … Read the whole story

  • DDB Expands Gaming Division To 15 Global Markets

    This expanded footprint was enabled in part by its partnership with ESL, the largest esports company in the world. Read the whole story

  • Kantar CEO Nasard Steps Down After 4 Months

    Nasard and the Kantar board mutually concluded that the role was not the good "long-term fit" that both sides anticipated. Read the whole story

  • ServiceNow Campaign Enters The World Of Wonka

    The team on the campaign, developed by BBDO, worked closely with Warner Brothers, the Roald Dahl Estate, and Framestore to ensure Wonka's character remained … Read the whole story

  • Using CRM To Optimize Media, Abate Privacy Concerns

    By harnessing what first-party data and media can do together with automation, marketers have the power to change the future and connect with consumers. Read the whole story

  • A Cookie-less Future: How Marketers Can Prepare

    Although cookies play a fundamental role in the usability of the Internet, cookie-based tracking will continue to fade due to cookies' inherent vulnerability to … Read the whole story