Rental car marketing giant Enterprise Holdings, which includes the Enterprise, National and Alamo brands, has tapped IPG Mediabrands UM unit as its media agency … Read the whole story

Asserting that the programmatic advertising marketplace is "riddled with material issues including thin transparency, fractured accountability, and mind-numbing complexity," the Association of National Advertisers … Read the whole story

The company's flagship Hallmark Channel made headlines in December 2019 when it pulled ads from wedding planning firm Zola that depicted same-sex wedding celebrations. Read the whole story

One of digital out-of-home media's biggest selling points is the real-time capability of dynamically placing and updating the advertising it serves. Now, thanks to … Read the whole story

In her wide-ranging role, Wilson will represent the interests, voices and experiences of the agency's talent at the executive level and will be an … Read the whole story

The effort is a "significant pivot" from a trade-focused, business-to-business approach to a consumer-driven, female-targeted advertising strategy for James Hardie. Read the whole story

This week, OBE announced Kevin Carroll will join as Creative-in-Residence, tasked with driving the company's creativity across its accounts, which include Nike and Facebook. Read the whole story