Rental car marketing giant Enterprise Holdings, which includes the Enterprise, National and Alamo brands, has tapped IPG Mediabrands UM unit as its media agency … Read the whole story
Asserting that the programmatic advertising marketplace is "riddled with material issues including thin transparency, fractured accountability, and mind-numbing complexity," the Association of National Advertisers … Read the whole story
The company's flagship Hallmark Channel made headlines in December 2019 when it pulled ads from wedding planning firm Zola that depicted same-sex wedding celebrations. Read the whole story
One of digital out-of-home media's biggest selling points is the real-time capability of dynamically placing and updating the advertising it serves. Now, thanks to … Read the whole story
In her wide-ranging role, Wilson will represent the interests, voices and experiences of the agency's talent at the executive level and will be an … Read the whole story
Co:collective was founded by industry executives Rosemary Ryan, Ty Montague and Neil Parker ten years ago. Read the whole story
The effort is a "significant pivot" from a trade-focused, business-to-business approach to a consumer-driven, female-targeted advertising strategy for James Hardie. Read the whole story
This week, OBE announced Kevin Carroll will join as Creative-in-Residence, tasked with driving the company's creativity across its accounts, which include Nike and Facebook. Read the whole story
In its latest annual report, out this week, the company said the awards would lapse without being paid as a result of Sorrell's "disclosure … Read the whole story