by Steve McClellan
Under the new initiative, clients are invited to invest 2% (or more) of their total annual media budgets in Black-owned media. Read the whole story
by Larissa Faw
A new campaign dubbed "Obecity, USA" plants a stake in the ground to stop obesity by 2040. Read the whole story
by Larissa Faw
The newly named Team One Boise office will be led by Managing Director, Christal Gammill, a veteran of the Publicis team who has been … Read the whole story
COMMENTARY
by Susan McClellan
The Upfront will become a video upfront. Some publishers will bundle linear and digital video for a combined video guarantee, while others will forgo … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Ad agencies say there are many openings for the ideal candidate. Publicis performance marketing agency Performics continues to hire based on the need to … Read the whole story
COMMENTARY
by Joe Mandese
By at least one important measure -- their plans to attend in-person industry events -- the sentiment of U.S. ad execs has improved markedly … Read the whole story
by Tanya Gazdik
This is Adidas' most ambitious content series to date, Sockeye's Andy Fraser tells "Marketing Daily." Read the whole story
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by Richard Whitman, Columnist
The meeting is set for June 22. Both the MDC board and a special committee that oversaw due diligence on the merger, which was … Read the whole story
COMMENTARY
by Joe Mandese
In a wide-ranging, free-wheeling Q&A, U.S. President Gila Wilensky helps define what Xaxis is today and where it is going in the near future. Read the whole story