The companies partnered with Catalina and Amobee to develop a model that enabled the agency to attribute sales from its digital media spend without … Read the whole story
Krystal Olivieri is credited with helping create some of GroupM's key privacy and data products and solutions, including the consumer privacy Data Ethics Compass … Read the whole story
Facebook can make ad campaigns sit in limbo for days while it goes through a stringent review process, leaving marketers to wonder if they … Read the whole story
Silvia Sparry, a nearly eight-year veteran of Xaxis, has been named its global COO, a newly created role at the GroupM unit. Read the whole story
The "Interbrand Inclusive Design" practice will be led by Marianne Waite, who also serves as the Founder of non-profit Think Designable and the UK … Read the whole story
Sidecar's recent report analyzes a year's worth of data, providing insights for marketers mapping out campaigns and tracking performance for the remainder of the … Read the whole story
Campaign for Willow, the wearable mobile breast pump, is meant as a strong show of support for an army of stressed-out, lactating moms. Read the whole story
From the Shorty Awards to Snap, Caviar and Noom, the social-influencer agency has kept busy this year working on projects for new clients. Read the whole story
Omnicom Group has appointed Chris Foster CEO of Omnicom Public Relations Group (OPRG) effective June 28. Foster will oversee the public relations portfolio within … Read the whole story