by Steve McClellan
The remit includes creative, media, PR, branding and other services. The client spent $190 million last year on measured media, according to COMvergence. Read the whole story
by Steve McClellan
Cigna's new agency of record at IPG, dubbed "Team Unleash," will be in place on July 1, 2021. Cigna spent $180 million on measured … Read the whole story
by Steve McClellan
F&B said that Southgate would work "in partnership with" Global Executive Chairman and Copywriter Anna Qvennerstedt to lead the agency. He succeeds Guy Hayward. Read the whole story
by Joe Mandese
In a major endorsement of news veracity rating system NewsGuard, Publicis Groupe has agreed to incorporate its ratings into two aspects of its organization: … Read the whole story
by Joe Mandese
In a major push to equate video ads in digital out-of-home venues with linear TV, OTT and streaming, the OAAA today is releasing its … Read the whole story
by Joe Mandese
After reaching an all-time high of 77% when it released its last global study in 2019, the percentage of brands consumers say they can … Read the whole story
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by Steve McClellan
Allied-which focuses on entertainment, lifestyle and sports marketing--said the deal bolsters its existing North American experiential marketing business and expands its global footprint. Read the whole story
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by Richard Whitman, Columnist
Labelium Play is designed to integrate brands into video, audio and gaming platforms such as YouTube, Spotify and Twitch. Read the whole story