by Steve McClellan
Data shows a year over year increase of 5.5% in diverse talent overall in the U.S., which now represents 32% of the company's 21,000 … Read the whole story
by Amy Corr
But only with their consent. Match is using different messaging in a summer campaign from Mojo Supermarket running in New York and Los Angeles. Read the whole story
by Joe Mandese
GroupM's Wavemaker unit is entering the rocky waters of the cryptocurrency market as the media agency-of-record for Coinbase, a publicly traded exchange for buying … Read the whole story
by Laurie Sullivan
You & Mr Jones on Wednesday announced 2020 and Q1 2021 revenue gains that led to several new hires, including its first chief technology … Read the whole story
by Steve McClellan
Ingo Stockholm with David Miami and Publicis Bucharest, and Spotify In-House New York each collected two Best of Discipline awards. Read the whole story
COMMENTARY
by Ryan Dinger
CFO of Johannes Leonardo, Bill Afonso, discusses measuring the value of creativity, the benefits of third-party agencies, and more. Read the whole story
COMMENTARY
by Steve McClellan, Staff Writer
Officials launched an outreach campaign by partnering with micro- and nano-influencers to broadcast public health information about the vaccines. Read the whole story
COMMENTARY
by Marianne Vita, Op-Ed Contributor
Advertisers can prepare for the shift to audience-based buying through testing and learning what works for the brand, and employing an audience-first buying strategy. Read the whole story
COMMENTARY
by Joe Mandese
Democracy has a branding problem, and I think it has something to do with the root names of America's two political parties: Democratic and … Read the whole story
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by Richard Whitman, Columnist
The agency tracker is out with its annual "Compitches" report that evaluates pitch competitiveness of 719 media agencies in 46 countries, awarding grades based … Read the whole story