A formal review followed a surge in business for the Atlanta-based franchise chain that specializes in fresh fruit arrangements. Read the whole story
The work launches this week. To further boost the campaign's cultural relevance, Deutsch worked with agency Lippe Taylor to place influencers in select pieces … Read the whole story
In recognition of World Environment Day, Munich, Germany-based agency Mediaplus Saturday will run what it calls the first "carbon neutral ad breaks" on television. … Read the whole story
One finding: 40% of convenience store shoppers are on government assistance of some kind, up from 25% pre-COVID. Read the whole story
Two very different beverage brands are touting dad-friendly features and promos in the run-up to Father's Day. Read the whole story
The program will help 10 minority businesses with advertising strategies, creative consultation and advertising opportunities. Read the whole story
- COMMENTARY
For example, mess with rigidity: Breaking the artificial rigidity of media space can help dramatize an idea more powerfully. Read the whole story
COMMENTARYThis week's intent data reveals an interesting disconnect between brands and agencies when it comes to "customer segmentation." Read the whole story
The use of alien emojis in ad copy jumped 125% in the first half of the year, while references to UFOs jumped 157%, according … Read the whole story
Publicis Groupe has appointed Geraldine White U.S. Chief Diversity Officer. She replaces Ronnie Dickerson Stewart who left the company earlier this year. White is … Read the whole story
