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by Steve McClellan
The delay will provide more time for the MDC board's committee evaluating the merger to consider revised terms by Stagwell in the face of … Read the whole story
by Amy Corr
Canadian-based advocacy group White Ribbon hopes to raise awareness of the disturbing trend via campaign developed with Bensimon Byrne. Read the whole story
by Joe Mandese
m/SIX, a joint venture of GroupM and The&Partnership, has named Nadalie Dias Chief Strategy Officer for North America. Dias, who reports to m/SIX Americas … Read the whole story
by Karlene Lukovitz
Terms were not disclosed, but one estimate put the all-in cost of the deal at about $30 million per year. Read the whole story
by Laurie Sullivan
Changes in consumer behavior and attitude will drive shifts in media buying, from location-based targeting and search to out-of-home electronic billboards and fueling stations. Read the whole story
by Joe Mandese
Publicis Media's Spark Foundry unit is expanding its capabilities in commerce media and marketing, and has tapped a commerce all star to lead it. … Read the whole story
by Joe Mandese
The Coalition for Innovative Media Measurement, a division of the Advertising Research Foundation, this morning said it is launching new research to "better understand … Read the whole story
COMMENTARY
by Christy Hiler
I sat at the "Badass Women" Cannes Lions sessions two years ago, feeling disturbed by the stories shared about the realities of being a … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
If you speak to the end user like a human being who responds to the same things that all humans respond to in B2C, … Read the whole story
by Richard Whitman, Columnist
Irvine, CA-based ad agency SCS produced the film-"A Life Of Endless Summers: The Bruce Brown Story"--in association with Dana Brown Films. Read the whole story