The ANA report was a wake-up call for marketers, some of whom were not paying close attention to their media agency relationships. Now the … Read the whole story

Days after Dentsu X landed direct-to-consumer hair colorist Madison Reed, Publicis Media's Spark Foundry unit has won the media agency-of-record account for DIY beauty … Read the whole story

Connie Ross is credited with implementing an array of new DEI initiatives at the agency over the past year including an agency-wide implicit bias … Read the whole story

Victoria Potter has joined as Global Assurance Director and will report to PJ Leary, CEO of ID Comms Assurance. Read the whole story

U.S. ad spending continued to rebound in May, according to a new, enriched database from Standard Media Index. The data -- derived from SMI's … Read the whole story

In a change that could have profound implications for media planning and buying, more Americans plan to spend more time outside and less time … Read the whole story

U.S. consumers are ready to make up for shopping time lost due to the pandemic. Data released this week from several companies shows a … Read the whole story

Wilkins characterized the OAAA's handling of the matter, resulting in Kym Frank's removal as Geopath president, as a "monumental PR screw-up." Read the whole story