by Amy Corr
The ANA report was a wake-up call for marketers, some of whom were not paying close attention to their media agency relationships. Now the … Read the whole story
by Joe Mandese
Days after Dentsu X landed direct-to-consumer hair colorist Madison Reed, Publicis Media's Spark Foundry unit has won the media agency-of-record account for DIY beauty … Read the whole story
by Steve McClellan
Connie Ross is credited with implementing an array of new DEI initiatives at the agency over the past year including an agency-wide implicit bias … Read the whole story
by Steve McClellan
Victoria Potter has joined as Global Assurance Director and will report to PJ Leary, CEO of ID Comms Assurance. Read the whole story
by Joe Mandese
U.S. ad spending continued to rebound in May, according to a new, enriched database from Standard Media Index. The data -- derived from SMI's … Read the whole story
by Joe Mandese
In a change that could have profound implications for media planning and buying, more Americans plan to spend more time outside and less time … Read the whole story
by Laurie Sullivan
U.S. consumers are ready to make up for shopping time lost due to the pandemic. Data released this week from several companies shows a … Read the whole story

COMMENTARY
by Tony Jarvis, Op-Ed Contributor
Wilkins characterized the OAAA's handling of the matter, resulting in Kym Frank's removal as Geopath president, as a "monumental PR screw-up." Read the whole story
COMMENTARY
by Josh Okun
For example, set realistic expectations and be genuine. Read the whole story
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by Richard Whitman, Columnist
The group has announced a partnership to create a batch of trophies from recycled marine plastic waste. Wouldn't it be great if all trophies … Read the whole story