The platform launched in the UK in 2019, with McDonald's, Virgin Media, and Starbucks in Europe using the DMP for data-driven audience targeting strategies … Read the whole story
Berlin-based E-scooter maker Tier Mobility and Stockholm-based creative agency Around You launched an influencer-driven protest movement across Europe to highlight the waste and environmental … Read the whole story
New York-based Jess Nachtigall is joining the unit as associate partner. San Francisco Bay-based Rachel Adams joins as director, media services. Read the whole story
Ad-ID identifies an advertising asset in any format, across any platform -- to enable tracking, placement, optimization and measurement at a creative level. Read the whole story
Lee will develop a "first-party data strategy" and set a "new standard" for NBCU's consumer identity management. Read the whole story
- COMMENTARY
Nine out of the 10 highest-indexing audio logos include the brand's name in the spot. Read the whole story
The ad-focused super PAC is out with a new ad that condemns Fox News for spreading "anti-vax hysteria" and urges people to call their … Read the whole story
Omnicom's TracyLocke has been named strategic and creative Agency of Dallas-based restaurant chain la Madeleine, which has 86 locations in the U.S.Work from the agency … Read the whole story
