The company said it now expects full-year organic growth of between 9% and 10% for 2021. The results were another strong signal that Adland … Read the whole story
The fast-food chain has programs across many parts of culture through sports, fashion, gaming and music. Now the global brand is looking to participate … Read the whole story
WARC interviewed both jurors and Creative Effectiveness Lions winners and analyzed the metadata from all entries and found four themes that led to commercial … Read the whole story
Multiple societal crises -- especially the COVID-19 pandemic -- have raised the bar for brand marketers, with a majority of American consumers now expecting … Read the whole story
WPP CEO Mark Read said the gains demonstrate the growth potential for media services "in a more complicated world." Read the whole story
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B2B marketing has never been more relevant to the entertainment trends audiences are seeking, especially on social media: concise, informative, and pleasantly surprising. Read the whole story
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Free at launch, the tool enables media buyers, planners and marketers to identify and monitor competitors' advertising, product categories and key brands and to … Read the whole story
Publicis Groupe’s ad agency Team One has appointed its first Chief Data Officer, Prachi Priya. The Wunderman Thompson veteran joins Team One’s executive leadership … Read the whole story
