MAD Agency Daily
Tuesday, August 24, 2021
  • WPP Acquires AI Specialist Satalia, Aligns It With WT Commerce

    Satalia was founded in 2008 by Daniel Hulme, who remains CEO and has also been named Chief AI Officer of WPP. Read the whole story

  • Anglo Ad Markets Surge 52% During Q2, 25% in First Half

    Ad spending in the major English-speaking markets -- the U.S., the U.K., Canada, Australia, and New Zealand -- expanded 25% during the first half, … Read the whole story

  • New Data Supports The Ad Industry's 'Herd Immunity,' At Least In Anglo Markets

    Evidence is mounting that the global ad economy -- at least in the Western World -- is shifting from recovery to expansion, and maybe … Read the whole story

  • Marketers Confused About Performance Marketing Vs. Growth Marketing

    To succeed today, 3Q Digital believes more marketers must rely on growth marketing. To determine how marketers think, the agency surveyed marketing leaders in … Read the whole story