Mediapsssst
It's not meant to be legally binding but does address what the 4A's calls "a number of agency pain points when participating in a pitch being conducted directly by a … Read the whole story
The agency has added new and incremental business from clients like Smashburger, MDLive, Real Good Fish and Rip Van. The new production unit, Gammut … Read the whole story
While the new platform doesn't explicitly reveal any PII about the creditworthiness of the 270 million Americans it has profiles on, it is able … Read the whole story
- COMMENTARY
Funnels are arbitrary lenses, invented by marketers, that are applied after the fact. They have nothing to do with how we live our lives. Read the whole story
COMMENTARYSong in video also happens to mention Applebee's, with the lyrics "fancy like Applebee's on a date night." Read the whole story
The campaign is called "Space Is Hard" and is anchored by an FX-filled ad featuring Four-Star General John W. Raymond. Read the whole story
Former CP+B advertising executive Marie-Alice “Lisa” Armand has joined Third Street as the Chicago agency’s director of client success. A 15-year veteran of account … Read the whole story
The Museum of Modern Art (MoMA) in New York has named independent creative agency FIG, also based there, as its first agency of record. FIG is charged with creating a cross-channel … Read the whole story
