MediaPost Publications - MediaPost Agency Daily 09/01/2021

Essence Taps Agency Veteran Hartell To Manage Its Google Relationship
by Steve McClellan
The 20-plus-year industry veteran served at Publicis Groupe for over a decade, most recently as chief strategy officer/global president of strategy and transformation at … Read the whole story
Few Clients, Agencies Eyeing Alternatives To Traditional RFP Process
by Joe Mandese
Despite a consensus that the process is broken, few clients or agencies are actively seeking alternatives to the RFP. Read the whole story

Space No Longer The Final Frontier: Dentsu Enables You To Travel There Via Your Phone
by Colin Kirkland
"Portals to Space" invites anyone with a smartphone to experience two Northrop Grumman spacecrafts as they repair and refuel dying satellites in orbit. Read the whole story
Envoy Hires Caroline Murphy As Chief Growth Officer
by Ray Schultz
Murphy previously served at Huge, McCann Worldgroup and Mosaic. Read the whole story
Purell Takes Top Spot For Increased Usage
by Tanya Gazdik
"As consumers strive for normalcy, they will continue to depend on some brands at the cost of others," says MBLM's Mario Natarelli. Read the whole story
Back-to-School TV Advertising Surges As Pandemic Ebbs
by Richard Whitman, Columnist
Advertising tracker AdImpact reported year-to-date BTS TV and cable spots are up about 60%, with a total of 336,361 market level occurrences, i.e., unique … Read the whole story
COMMENTARY
Go Ahead, Get 'Emotional' In The Workplace
by Valerie Moizel, Op-Ed Contributor
If you look around, emotion is everywhere. In the marketing world, it's the backbone for many of the world's biggest brands. Read the whole story
COMMENTARY
7 Overlooked Ways To Work With Influencers
by Maria Bailey, Columnist
From offline sampling to content creation, there are many ways to engage influencers that can maximize your budget. Read the whole story

Deutsch NY Taps Souza For CMO Duties
by Steve McClellan
Deutsch New York has named Nicole Souza Chief Marketing Officer, a new role at the agency. Souza, most recently executive vice president, growth & … Read the whole story