Ad for the product features scientist explaining the "attraction coefficient" in the new deodorant formula is notched down by "39 to 42 percent." Read the whole story
S4 said the deal "significantly expands the capabilities of both its content practice in the USA and global cultural strategy." Read the whole story
Now, through brand endorsements, promotions, and their virtual personalities, college athletes are able to make money on their own. Read the whole story
She joins from radio giant Audacy, and previously held senior marketing roles at CBS Radio, Clear Channel Radio, Cumulus Broadcasting, and Townsquare Media. Read the whole story
The program also supports disclaimers in ads, new third-party integrations with Universal Event Tracking, flexible insertion orders and inline appeals for rejected offers in … Read the whole story
In 2016, she launched the #WomenNotObjects campaign, which championed the end of the objectification of women in advertising. She also successfully lobbied the Cannes … Read the whole story
COMMENTARYHow meta can sandwich meat be? Subway's latest ad features Serena Williams, with copy spilling over into tennis legend's Beats by Dre spot. Read the whole story
Duncan Channon has added three new hires to bolster its creative and design leadership: Creative Directors Kelly McCullough and Jessea Hankins, and Design Director … Read the whole story
Amazon is pulling out all the stops in its global marketing campaign to promote its new movie version of the classic fairytale Cinderella which … Read the whole story
