MAD Agency Daily
Friday, September 10, 2021
  • Unilever Completes $4 Billion Media Agency Review

    The single biggest piece of business goes to incumbent WPP, with Omnicom Media Group, Interpublic and Havas Media also winning multiple-market assignments. Read the whole story

  • Parent Goes Through Puberty in Ad for Life 360

    In the ad, from Wunderman Thompson, teen calls Mom in for a sit-down. "You sent me 43 text messages this week," says teen. Read the whole story

  • Out-Of-Home's Pandemic Paradox: U.S. Time Spent Rose As Ad Spending Crashed

    While time spent expanded 0.5% to 2.86 hours weekly, U.S. out-of-home ad spending fell 21.1% to $8.73 billion. Read the whole story

  • MRC Updates In-Game Ad Measurement

    The MRC cites "significant changes" since original PC/console game guidelines were developed, including VR, AR, and 3D in-game ads. Read the whole story

  • Healthcare Pitch Briefs: Whatever happened to People?

    There's a huge role for empathy in this category. For marketing that recognizes the difficulties of change, the importance of emotion and the desperate … Read the whole story

  • Focusing On What's Important

    This is one of those times of year that seem to call for some extra reflection. So here goes: Read the whole story