The single biggest piece of business goes to incumbent WPP, with Omnicom Media Group, Interpublic and Havas Media also winning multiple-market assignments. Read the whole story
In the ad, from Wunderman Thompson, teen calls Mom in for a sit-down. "You sent me 43 text messages this week," says teen. Read the whole story
While time spent expanded 0.5% to 2.86 hours weekly, U.S. out-of-home ad spending fell 21.1% to $8.73 billion. Read the whole story
The MRC cites "significant changes" since original PC/console game guidelines were developed, including VR, AR, and 3D in-game ads. Read the whole story
Jason Xenopoulous will become Global Chief Creative Officer at Ford-dedicated agency GTB, while continuing his role as Co-Chief Creative Officer for North America at … Read the whole story
- COMMENTARY
There's a huge role for empathy in this category. For marketing that recognizes the difficulties of change, the importance of emotion and the desperate … Read the whole story
- COMMENTARY
This is one of those times of year that seem to call for some extra reflection. So here goes: Read the whole story
Ad agency Cramer-Krasselt has promoted Stephani Estes to executive vice president, general manager of the agency’s Chicago headquarters. Estes was promoted to associate general … Read the whole story
