The ads, from agency Eleven, show how small and seemingly insignificant choices help foster communication and closeness. Read the whole story
Net revenue for the first six months of the year nearly doubled to GBP236.7 million ($328 million) with organic growth (which excludes currency and … Read the whole story
- COMMENTARY
In the last few years, we've seen the explosion of machine learning - sometimes confused with artificial intelligence - in the media industry. Artificial … Read the whole story
Agencies -- including Dentsu, Havas, McCann and Publicis -- agreed to new global standards for influencer marketing of alcohol, especially to prevent minors from … Read the whole story
Creative best practices rely on different, often contradictory metrics developed by Facebook, YouTube and other digital platforms. CreativeX recommends building a Creative Quality Score … Read the whole story
COMMENTARYIt is perplexing, given our knowledge of decision-making, that public health leaders still insist the key to persuasion is endless repetition of facts. Read the whole story
"We wanted to use OOH in cities with high foot traffic, like New York City and Chicago, to show parents that others feel" stressed, … Read the whole story
And retail sales could go as high as $1.3 trillion, Deloitte projects in its 2021 forecast. Ecommerce sales will increase by 11% to 15% … Read the whole story
The agency says that CP Health will work with clients through a process that leverages anthropology, data and technology to uncover what audiences want … Read the whole story
Audience identification and segmentation platform Tunnl has named Vinita Srivastava as its Chief Product Officer. Srivastava joins Tunnl from Wunderman Thompson Data, where she … Read the whole story
