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An SEC order issued last week shed light on some of the shenanigans that were going on, including the case of an Indian agency subsidiary that JWT (now part of … Read the whole story
The report argues that brands should assess how well each platform aligns with their values, and shift media investments toward platforms that are implementing … Read the whole story
To promote its fall/winter collection, edgy fashion brand Diesel is out with another quirky ad campaign. Read the whole story
In a series of B2B spots for Cheetah Digital, "Seinfeld" actor Wayne Knight will walk you through the merits and pitfalls of zero-, first- … Read the whole story
Belliotti is the former head of global music at the Coca-Cola Company. MassiveMusic is a specialist shop that helps brands and ad agencies optimize … Read the whole story
The ad, via Ogilvy Brazil for Hasbro's Baby Alive dolls, celebrates the affection and empathy that runs through generations. Read the whole story
The six-month program will school three "budding 'TikTokers'" on the state-of-the-art expertise developed by LINK. Read the whole story
"There is no other public company that has the focus to integrate the consumer directly into the advertising process," asserts Moore. Read the whole story
Microsoft Advertising has turned to zero-party data to promote trust and relevance in advertising -- defined as data that comes from people willingly. They … Read the whole story
The Michigan Economic Development Corporation has announced the selection of marketing partners after the completion of four separate RFP processes. The contracts were awarded … Read the whole story
