The company spends $850 million a year on measured media, according to COMvergence. Over 30% of that spend is digital. Read the whole story
3M is touting its 3M Advanced Filtering Face Mask as the go-to accoutrement for travel in new ads from Colle McVoy. Read the whole story
The partnership will further develop WPP's AR capability through a structured learning and development curriculum via the "AR Lab Academy," a training program centered … Read the whole story
The research provides insight into how brands can improve social media messaging experiences. Read the whole story
Ad industry researcher Advertiser Perceptions has reorganized its business intelligence team, promoting Lauren Fisher to head and recruiting long-time eMarketer analyst Nicole Perrin as … Read the whole story
Google Ads has launched budget reports to visualize monthly campaign-spend behavior. Many advertisers find budget behavior in Google Ads difficult to understand, especially for … Read the whole story
The agency credits Lopez, a 20-year Nike veteran with working "at the leading edge of evolving how Nike connects with consumers both at scale … Read the whole story
COMMENTARYThe timing of a just-released analysis of how members of Congress use social media for themselves couldn't be better, coming as they once again … Read the whole story
