Traci E. Dinkins will report to Americas CEO Jason Harrison and will oversee all media practices, including planning and activation, across North America for … Read the whole story
Spot by Big Spaceship says, "We've looked to inspire and nurture each other by asking what's possible when you connect." Read the whole story
To celebrate National Taco Day, Spark Foundry created a campaign for Taco Bell enabling WhatsApp users to turn their "taco emojis" into tacos they … Read the whole story
Marketers based in China now account for as much as $10 billion in advertising buys on Facebook, according to a GroupM Business Intelligence analysis … Read the whole story
Gaius Charles "has a phenomenal voice," Lexus Vice President of Marketing Vinay Shahani tells "Marketing Daily." Read the whole story
"There were conflicts of interest between what was good for the public and what was good for Facebook, and Facebook over and over again … Read the whole story
The goal is to promote the region to STEM, tech, creative and entrepreneurial types who may not have NW Arkansas on their radar. Read the whole story
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Though still used frequently, the phrase "brought to you by" on commercial TV seems a bit archaic today. If a brand is "bringing me" … Read the whole story
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I'm seeing creative new data approaches designed to "de-duplicate" audience reach in a way that is reminiscent of the ad market I first began … Read the whole story
That's according to a new forecast by Zenith that reports spending in the home appliance category will reach nearly $5 billion. Read the whole story
"Taco IRL" campaign aims to get smart phone users to message a taco emoji to a designated number to get a free taco. Read the whole story
