by Steve McClellan
OMG said Jump 450 will be used as the foundation for a dedicated performance media platform within the holding group. Read the whole story
by Steve McClellan
GSD&M's scope of work for Fruit Of The Loom includes strategy, media, creative, and social. The company, owned by Berkshire Hathaway, spent about $2.5 … Read the whole story
by Todd Wasserman
New ads are designed to inspire people to get back on their feet after nearly two tough years overshadowed by the pandemic. Read the whole story
by Joe Mandese
Dennis Holt, and some of the top execs of the independent media services agency he founded -- USIM -- have quietly incubated a new … Read the whole story
by Laurie Sullivan
The new slideshow for collections feature pulls products from the brand's catalog into an automatically generated collection of ads. Read the whole story
by Tanya Gazdik
Within five years, Gen Y will be the biggest and most diverse group of consumers in the luxury car market, says Lexus' Vinay Shahani. Read the whole story
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by Richard Whitman, Columnist
Shifts include a transformed hotel business, as many have begun to focus on subscriptions versus nightly rates. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Microsoft Advertising will make responsive search ads the only search ad type that can be created or edited in standard search campaigns starting June … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
"Field of Dreams" is more than a simple story about family and love of baseball. It's also an analogy for the interaction of product … Read the whole story