MAD Agency Daily
Tuesday, October 12, 2021
  • Don't Worry Australia, Alexa Gets You

    Ad from Havas, Australia, with Aussie actress shows her giving Alexa a command in her native tongue ("bugs, biccies, mushies"), and Alexa understanding this. Read the whole story

  • VMLY&R Names Kohl Head Of U.S. Media

    Also the agency has added Chrissie Mealy as managing director, paid media, overseeing its flagship Kansas City office. Read the whole story

  • Buys DRMetrix, With Focus On Tracking Addressable Ads, New Formats

    DRMetrix says inventory can "cover up" nationally sold TV inventory by cable networks. Read the whole story

  • Google TV Personalized Watchlists, Profiles Should Increase Targeted Advertising

    A Google TV update will make Google's TV platform more useful for everyone in the home, and easier for advertisers to target relevant advertisements. Read the whole story

  • Ad Execs: Facebook's Loss Is CTV's Gain

    Ad executives explain why Facebook's "headwinds" are CTV's "tailwinds." Read the whole story