The company now expects to generate organic revenue growth of between 8.5% and 9% for the full year versus 2020 and 2% better than … Read the whole story
OMG unseated long-time incumbent WPP to win the French luxury brand's business. Read the whole story
GroupM's MediaCom has tapped Publicis vet Justin White as global client president in the U.S., a joint position he shares with New York-based Kristin … Read the whole story
The UK retailer is known for its elaborate holiday campaigns. This new effort, with the tagline "Let Life Happen," is for its home insurance … Read the whole story
The move comes as the agency is being repositioned as a global full-service media agency from its roots as a search specialist. The "new" … Read the whole story
The converged-TV study also finds that investing at least 10% of impressions in streaming within converged linear/CTV campaigns tends to maximize incremental reach. Read the whole story
Dozens of brands, including Samsung and Kohler, have already tested the new service, which is now operational. Read the whole story
The Montreal office of global digital performance agency Labelium, which specializes in e-retail, media, and consumer performance, has been named digital agency of record … Read the whole story
The Ad Council announced today that its 67th Annual Public Service Award Dinner will honor Verizon Chairman and CEO Hans Vestberg. The event will be both … Read the whole story
