MAD Agency Daily
Thursday, October 14, 2021
  • Publicis Groupe Boosts Outlook After Strong Q3 Showing

    The company now expects to generate organic revenue growth of between 8.5% and 9% for the full year versus 2020 and 2% better than … Read the whole story

  • Omnicom Media Group Wins Chanel Global Media Account

    OMG unseated long-time incumbent WPP to win the French luxury brand's business. Read the whole story

  • MediaCom Taps Publicis' White As Global Client President

    GroupM's MediaCom has tapped Publicis vet Justin White as global client president in the U.S., a joint position he shares with New York-based Kristin … Read the whole story

  • 'Reggie' Vamps It Up In New Ad From John Lewis

    The UK retailer is known for its elaborate holiday campaigns. This new effort, with the tagline "Let Life Happen," is for its home insurance … Read the whole story

  • Gonzales Appointed NA CEO At iProspect

    The move comes as the agency is being repositioned as a global full-service media agency from its roots as a search specialist. The "new" … Read the whole story

  • 70% Of Buyers Say All TV Should Be Bought On Impressions

    The converged-TV study also finds that investing at least 10% of impressions in streaming within converged linear/CTV campaigns tends to maximize incremental reach. Read the whole story