MAD Agency Daily
Tuesday, October 19, 2021
  • GroupM's Essence Expands To France

    Essence France, whose clients include Google, will be managed by Guillaume de La Flechere, who will remain CEO of Neo MediaWorld, a digital transformation … Read the whole story

  • Martha Stewart Adds Gravy To Her Frozen Entree Pitch

    The rapper Yung Gravy writes a tune for and co-stars in an ad promoting Stewart's new line of frozen entrees. Read the whole story

  • Call For Entries: The 2021 MediaPost All Stars

    MediaPost is seeking nominations for its annual All Stars awards. If you'd like to nominate a star-worthy candidate in brand marketing, agency media or … Read the whole story

  • Snap Hijacks Shake Shack's 'Shake,' Rebrands It 'Snap Shack'

    The takeover, which runs today through Advertising Week this week, includes augmented-reality apps as well as limited-edition merch purchasable only through an AR store. Read the whole story

  • Advertising Industry Opens To Mental Health Awareness

    Advertising Week has launched a full track focused on mental health. I received information from Tinuiti that the company will give employees days off … Read the whole story