The company is projecting full-year organic growth of 9% which in part is based on a conservative Q4 growth estimate of approximately 5% to … Read the whole story

The appointment comes after a formal review that kicked off in the second quarter. Deutsche Bank spent an estimated $20 million on measured media … Read the whole story

The fight over fries between the two fast-food companies has been an on-again-off-again affair for years that is now on again. Read the whole story

A new method using "incrementality" experiments is showing promise, and could shift some power from Facebook back to brands and agencies using it. Read the whole story

The more you move, the more music you hear. That sums up Clif Bar & Company's mashup of movement, tech and music. Read the whole story

Amazon's first global, integrated ad campaign to promote its advertising business reveals a subtle yet powerful change. Read the whole story

Initiative is a media agency first partnership with the National Minority Supplier Development Council. Read the whole story

The brand unveiled the work today at its annual Women+Sports Summit that celebrates the achievements in women's sports. Read the whole story

The ad industry has realized that "device metrics" that were proxies for attention and standards like viewability do not necessarily equate to a true … Read the whole story