The company is projecting full-year organic growth of 9% which in part is based on a conservative Q4 growth estimate of approximately 5% to … Read the whole story
The appointment comes after a formal review that kicked off in the second quarter. Deutsche Bank spent an estimated $20 million on measured media … Read the whole story
The fight over fries between the two fast-food companies has been an on-again-off-again affair for years that is now on again. Read the whole story
A new method using "incrementality" experiments is showing promise, and could shift some power from Facebook back to brands and agencies using it. Read the whole story
The more you move, the more music you hear. That sums up Clif Bar & Company's mashup of movement, tech and music. Read the whole story
Amazon's first global, integrated ad campaign to promote its advertising business reveals a subtle yet powerful change. Read the whole story
Initiative is a media agency first partnership with the National Minority Supplier Development Council. Read the whole story
The brand unveiled the work today at its annual Women+Sports Summit that celebrates the achievements in women's sports. Read the whole story
The ad industry has realized that "device metrics" that were proxies for attention and standards like viewability do not necessarily equate to a true … Read the whole story
- COMMENTARY
Advertising Week has launched a full track focused on mental health. I received information from Tinuiti that the company will give employees days off … Read the whole story
It's designed to help CMOs and others develop programs, products and campaigns related to global issues, such as racial and gender equity, sustainability, climate … Read the whole story
