Mediapsssst
Publicis Groupe was the first holding company to participate in the alpha tests for this product, helping to shape the offering for its clients. Read the whole story
Company points to survey showing 83% of CEOs want their organizations to be data-driven, but only about 30 percent are actually using it, particularly … Read the whole story
The agreement was negotiated by GroupM's Wavemaker which picked up media AOR duties for the publicly traded cryptocurrency exchange in June. Read the whole story
Omnicom culture shop Sparks & Honey has identified a new agency trend -- an individual kind giving people the ability to control their own … Read the whole story
The rebrand is reportedly meant to tie the company and CEO Mark Zuckerberg to a focus on the "metaverse," and shift focus away from … Read the whole story
Media.Monks Chief Growth Officer Joe Olsen is so passionate about the future of the metaverse that his team compares it to when the internet … Read the whole story
- COMMENTARY
According to Nielsen InfluenceScope, 86% of brands find it hard to find influencers that are the right fit for their brands' personality and purpose. Read the whole story
The new hires include SVP-media, tech & data Kevin Freeman who joins from Dentsu. Read the whole story
Consumer and healthcare agency Moon Rabbit has been named agency of record for OPNT003, nasal nalmefene, from Opiant Pharmaceuticals. Nasal nalmefene is a product … Read the whole story
