MAD Agency Daily
Thursday, October 21, 2021
  • Salient Global Launches To Help Clients Optimize Marketing Data

    Company points to survey showing 83% of CEOs want their organizations to be data-driven, but only about 30 percent are actually using it, particularly … Read the whole story

  • Coinbase Signs On As Exclusive Cryptocurrency Platform Partner To NBA, WNBA

    The agreement was negotiated by GroupM's Wavemaker which picked up media AOR duties for the publicly traded cryptocurrency exchange in June. Read the whole story

  • The New Agency: This Time It's Personal

    Omnicom culture shop Sparks & Honey has identified a new agency trend -- an individual kind giving people the ability to control their own … Read the whole story

  • Under-Siege Facebook To Reveal Corporate Rebrand

    The rebrand is reportedly meant to tie the company and CEO Mark Zuckerberg to a focus on the "metaverse," and shift focus away from … Read the whole story

  • Media.Monks Takes Brands Into The Metaverse

    Media.Monks Chief Growth Officer Joe Olsen is so passionate about the future of the metaverse that his team compares it to when the internet … Read the whole story

  • Brands Struggle To Find The Right Influencers

    According to Nielsen InfluenceScope, 86% of brands find it hard to find influencers that are the right fit for their brands' personality and purpose. Read the whole story