Mediapsssst
In the new report, Carat is ranked second followed by Mediabrands' UM in third place. Rounding out the top five are GroupM's Mediacom and Interpublic's Initiative respectively. Read the whole story
Study found most viewers would prefer to sit back and enjoy the ads. They don't want to interact or take an action like posting. Read the whole story
The stunt, created with Apple ad agency TBWA\Media Arts Lab, occurred on Oct. 17 across 16 streams on Twitch. Following the stunt, streamers logged … Read the whole story
"Clean" rooms offer marketers the ability to match their first-party data with other industry data in a privacy-enabled environment. Read the whole story
Snapchat execs late Thursday pointed to the supply-chain bottlenecks as a reason that companies will hold back on online ad spend for the holiday … Read the whole story
Amazon has emerged as the third-biggest digital advertising platform in the United States. Read the whole story
The creative aims to show how Alfa Romeo vehicles are designed, with a premium placed on both driving and emotion. Read the whole story
It wasn't a good day for companies that rely on ad revenue. The technology industry lost billions this morning -- especially those focused more … Read the whole story
- COMMENTARY
Brands need a strategy to take full advantage of the plethora of opportunities available through brand integration. Read the whole story
Independent creative agency Sköna has been hired by six new tech firms with a remit that includes campaign development, brand strategy and extension and … Read the whole story
