The client spends an estimated $5 million on digital media annually, according to agency research firm COMvergence. Read the whole story

This practice combines the group's addressable media offering with Hogarth's content creation capabilities. It's designed to help clients deliver more data-driven, personalized ads to … Read the whole story

Tunnl has analyzed the audiences who are pro-climate action and anti-climate action and on which media they can be found. Read the whole story

Consumers have mixed attitudes about online advertising, with many people expressing concerns about privacy. More than two-thirds (69%) of people worldwide said they’re happy … Read the whole story

Digitawise notes that Klaviyo is more than an email software platform -- it also facilitates web, SMS and social engagement. Read the whole story

MediaPost is seeking nominations for our annual "Agency of the Year" Awards. If you would like to nominate any candidates in the following categories, … Read the whole story

MediaPost is seeking nominations for its annual All Stars awards. If you'd like to nominate a star-worthy candidate in brand marketing, agency media or … Read the whole story

Intent data also showed "content marketing" to be the topic most consumed by agencies this week. Read the whole story

One of the favorite sports of ad economy watchers is trying to understand its relationship with the general economy. But there is new, mounting … Read the whole story

The Chamber unveiled a modern brand design and new logo that symbolizes the interconnectivity of business, government, and citizens. Read the whole story