The holding company has formed a dedicated unit, OpenX, to service the assignment as global marketing network partner. Read the whole story
Some say exercise can be a mood enhancer -- and it works for grumpy old Scrooge in a new holiday ad from the exercise … Read the whole story
The flagship beer, Modelo Especial is the number-two-ranked beer in U.S. in dollar sales, according to marketing research firm IRI. Read the whole story
Wavemaker, an agency well known for its use of data science, has rebranded its data science department as "MIS," placing its emphasis on "marketing … Read the whole story
The power of kindness should never be underestimated, and people should take every opportunity to treat someone with compassion. That's the theme of Amazon's … Read the whole story
While 70% are currently buying CTV ads from device manufacturers, 64% from AVOD platforms and 63% from vMVPDs, that will shift to 71% with … Read the whole story
COMMENTARYIf Greta Thunberg is right and climate summits are nothing more than "PR events," then maybe it's time marketing pros take some ownership for … Read the whole story
At the company's "Investor Day" event Monday afternoon, CEO Mark Penn said he was "confident" the company would be generating organic growth of between … Read the whole story
