MediaPost Publications - MediaPost Agency Daily 11/11/2021

S4 Capital Shares Dip 10% On Investor Profit Worries
by Steve McClellan
The company noted in its Q3 earnings report issued Wednesday that some profits would be diverted to invest in technology and new service areas … Read the whole story
Coca-Cola Debuts First 'Real Magic' Holiday Ad
by Todd Wasserman
Coca-Cola introduced the 'Real Magic' brand platform in late September. It is the first new global brand platform for Coke since 2016. Read the whole story

Target Taps Kristen Bell's Famously Foul Mouth For 'Oh, Shipt!' Campaign
by Sarah Mahoney
Campaign for Target's same-day delivery service aims to raise brand awareness, differentiate its services from competitors, and connect with Bell's followers. Read the whole story
House Bill Would Require Platforms To Offer Opt-Outs From Personalized Content
by Wendy Davis
The bipartisan "Filter Bubble Transparency Act" would require platforms to allow users to opt out of personalization based on "opaque" algorithms -- ranking systems … Read the whole story
COMMENTARY
Peace on Veterans Day
by Will Walton, Op-Ed Contributor
The U.S. has been in over 45 different military actions over our history, whether on our own soil or abroad. It is the rare … Read the whole story
COMMENTARY
Does The OOH Industry Want To Have A Say In Its Future?
by David Gordon, Op-Ed Contributor
Rapid and accurate audience measurement is the gold standard of accountability for any medium or media owner -- but how possible is it? Read the whole story
Sway Taps Marketing Veteran Camhi For Client Services Role
by Richard Whitman, Columnist
In addition to cultivating strategic relationships with key clients Rebecca Camhi will oversee the agency's newly launched college athlete influencer recruitment practice. Read the whole story

The Richards Group Named Brand Advertising Agency For MetroNet
by Steve McClellan
Evansville, IN-based fiber-optic company MetroNet has named The Richards Group as its new brand advertising agency. The agency will be responsible for overall creative advertising strategy, … Read the whole story
McCann Elevates Tailor To Global Director At Social Practice McCann Live
by Steve McClellan
McCann has promoted Monica Tailor to senior vice president, global director of McCann Live, the network’s global social practice. Over the last five years, Live … Read the whole story