Roth is credited with leading a major turnaround at IPG, reorganizing operations and making major capital and M&A investments that have transformed the company … Read the whole story
The report predicts transformation will "accelerate," marketers will "rethink" dependence on distant markets and "shift" ad budgets because of it. Read the whole story
The campaign, from Gravity Road, encourages people to get outside, explore and connect with friends. Read the whole story
Guild's two-decade career spans advertising, publishing and digital media and the appointment marks her return to the ad agency business. Read the whole story
The new position makes him responsible for development of Dentsu International's 2025 product strategy and roadmap. Read the whole story
Luisa Bernardes has more than 21 years of experience in global integrated communication, digital media and data intelligence, most recently as chief media and … Read the whole story
Smaller ad categories continue to fuel the expansion, while two of the biggest -- auto and CPG -- experienced double-digit declines. Read the whole story
As global media agency of record, iProspect will be responsible for media planning/buying for such iconic fashion brands as Gucci, Saint Laurent, Bottega Veneta, … Read the whole story
Khaled expresses his genuine love for Pandora with three ads that will make their TV premiere Nov. 28 during BET's 2021 Soul Train Music … Read the whole story
Dentsu previously handled some creative and media chores for Manulife in Asia and will form a dedicated unit to service the expanded account. Read the whole story