While the pandemic still rages in different parts of the country and the world, Zenith has a new travel ad spend forecast that predicts … Read the whole story
The beverage mixer brand is out with a new campaign that makes it clear your business isn't wanted if you exclude others based on … Read the whole story
The promotions and new talent follow the opening of the agency's New York office earlier this year. Read the whole story
The study analyzed thousands of paid social campaigns for pairs of legacy vs. challenger brands competing in the same categories. Read the whole story
The move is another key step in Nielsen's development of its cross-platform Nielsen One audience measurement system. Read the whole story
Covers both business and personal use cases for applying ethics in advertising. Read the whole story
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Stores should also be thinking about "extra" services that let consumers get more out of the physical shopping experience, like salon treatments. Read the whole story
