MediaPost Publications - MediaPost Agency Daily 11/26/2021

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Friday, November 26, 2021

Zenith Wins Eli Lilly's U.S. Media AOR Account
by Steve McClellan
Incumbent OMD held the account for two decades and participated in the review. Lilly spends an estimated $550 million annually on measured media according … Read the whole story
Milla Jovovich Walks The Walk In New Johnnie Walker Campaign
by Todd Wasserman
The ad, via Dept, shows a montage of Jovovich at a fashion shoot, at a table with others "celebrating milestones" and, of course, walking. Read the whole story

Black Shop Friday Expands With Target Partnership And 25% Boost In Store Participation
by Steve McClellan, Staff Writer
Target will provide additional media support and training opportunities to diverse businesses in Chicago. Over 700 businesses are participating this year, up 25% versus … Read the whole story
COMMENTARY
Not All Marketing Data Is Created Equal
by Aaron Morrissey
To evaluate brand health, replace your vanity metrics with ones that offer real insights. Read the whole story