MediaPost Agency Daily
Friday, November 26, 2021
  • Zenith Wins Eli Lilly's U.S. Media AOR Account
    by Steve McClellan

    Incumbent OMD held the account for two decades and participated in the review. Lilly spends an estimated $550 million annually on measured media according … Read the whole story

  • Milla Jovovich Walks The Walk In New Johnnie Walker Campaign
    by Todd Wasserman

    The ad, via Dept, shows a montage of Jovovich at a fashion shoot, at a table with others "celebrating milestones" and, of course, walking. Read the whole story

  • MEDIApsssst
    Black Shop Friday Expands With Target Partnership And 25% Boost In Store Participation
    by Steve McClellan, Staff Writer

    Target will provide additional media support and training opportunities to diverse businesses in Chicago. Over 700 businesses are participating this year, up 25% versus … Read the whole story

  • COMMENTARY
    Not All Marketing Data Is Created Equal
    by Aaron Morrissey

    To evaluate brand health, replace your vanity metrics with ones that offer real insights. Read the whole story