MAD Agency Daily
Friday, November 26, 2021
  • Zenith Wins Eli Lilly's U.S. Media AOR Account

    Incumbent OMD held the account for two decades and participated in the review. Lilly spends an estimated $550 million annually on measured media according … Read the whole story

  • Milla Jovovich Walks The Walk In New Johnnie Walker Campaign

    The ad, via Dept, shows a montage of Jovovich at a fashion shoot, at a table with others "celebrating milestones" and, of course, walking. Read the whole story

  • Not All Marketing Data Is Created Equal

    To evaluate brand health, replace your vanity metrics with ones that offer real insights. Read the whole story