In the ad, from TBWA\Media Arts Lab, the snowman spends his time in the family freezer and other cool places. Read the whole story
Dentsu International's Carat unit has named veteran media agency exec Mike Parker executive client president overseeing its global Microsoft media account. Read the whole story
If there's one place ecommerce hasn't been able to compete with brick-and-mortar, it's the traditional holiday store window. Until now, that is. Read the whole story
Salesforce reports a higher Thanksgiving tally of $6.9 billion, but predicts lower discounts for Black Friday. Read the whole story
The office is being led by Randy Duax, who previously served as Stagwell's svp/executive recruitment and held roles at WPP in Asia. Read the whole story
Many studies say yes, but I'm not sure if consumers are really prepared to change their buying habits. Read the whole story