Mediapsssst
Just in time for the KFC review, Helixa finds those with an affinity for KFC on social media also over-index for beauty, wellness category. Read the whole story
The expansion follows five years of double-digit revenue growth and the addition of clients in the area including Atlanta-based Newell Brands which joined the … Read the whole story
Consultant Sarah Ivey succeeds Meghan Grant, who was promoted in November. Read the whole story
S4 Capital on Wednesday announced a merger between Maverick Digital and Media.Monks that augments its global Salesforce capabilities and expands the capabilities of its … Read the whole story
The "first-of-its-kind partnership" will "predict engagement performance" for ads across linear TV networks. Read the whole story
MediaPost has inducted nine new industry executives into its annual "All Stars," including: Lexus' Vinay Shahani, JPMorgan Chase's Tracy-Ann Lim, TikTok's Nick Tran, Mediassociates' … Read the whole story
Neil Heymann has been named Global Chief Creative Officer at Accenture's big digital agency. He's joining from Publicis Groupe's Le Truc and previously served … Read the whole story
- COMMENTARY
Auto shows are some of the biggest experiential marketing events in the industry. The format is slowly emerging from pandemic-induced hibernation. Read the whole story
Market fragmentation among "walled garden" outlets is one of the biggest challenges for marketers. Read the whole story
While banking is often rife with indifference, Truist promotes the idea that it brings care to everything it does. Read the whole story
