by Steve McClellan
The marketing software platform has launched a service called Creative-As-A-Subscription, positioned as a customized approach to advertising on TV. Read the whole story
by Steve McClellan
She joined in May as New York office lead and replaces Shane Atchison who left the agency in October. Read the whole story
by Todd Wasserman
The French fashion house and luxury goods company is out with a new holiday ad featuring actress Stacy Martin. Roman Coppola serves as creative … Read the whole story
by Joe Mandese
U.S. and worldwide ad spending are now projected to expand at their fastest rates ever, according to a consensus based on revised estimates released … Read the whole story
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by Karlene Lukovitz
In the U.S., traditional television ad spend is projected to rise 4% this year, in contrast to a growth rate of 69% for internet … Read the whole story
by Sarah Mahoney
Brand Keys research shows massive shift in how consumers arrive at brand loyalty, with decisions based more on emotions than rational consideration. Read the whole story
COMMENTARY
by Joe Mandese
The answer, of course, is planets. Read the whole story
by Joe Mandese
Loughnane was former group managing director of Dentsu Aegis Network, Friel was global client president at Vizeum. Read the whole story
by Les Luchter
That's just one small part of holiday gingerbread trend peaking at Lowe's, Costco, Ikea, PepsiCo and Outback Steakhouse. Read the whole story
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by Richard Whitman, Columnist
To celebrate the joy of giving this holiday season, healthcare agency Klick Health Group gave hundreds of employees a hundred bucks each to make … Read the whole story