MediaPost Agency Daily
Wednesday, December 15, 2021
  • Advertisers Cite Digital Supply Chain As Top Transparency Issue

    Problems include inaccurate data, hidden fees and undisclosed trading deals -- all of which contribute to reducing the effectiveness of digital ad dollars, per … Read the whole story

  • Absolut's New Take On 'Deck The Halls'

    The spots, from VMLY&R, celebrate the fact that an espresso martini is "the unofficial drink for that weird week between the holidays." Read the whole story

  • Advertisers Expand Meaning Of 'Brand Safety,' Hold Media Accountable For Overall Harm

    "What we're measuring is a leading indicator of what's going to happen with spending," explains one researcher, noting that "attitude leads behavior." Read the whole story

  • When Social Media Becomes The Message

    What happens when an advertising platform that has been effective in attracting new customers becomes so toxic it damages your brand just by being … Read the whole story

  • 'And Just Like That,' Mr. Big is Up And Running Again

    With the recent Peloton product placement debacle, I decided to share my experience and provide some guidelines and thoughts on how product placements should … Read the whole story