Mediapsssst
In this year's holiday video, The Publicis Groupe executives ponder where they might spend six weeks working in 2022, other than their Paris offices. We can safely rule out New … Read the whole story
Problems include inaccurate data, hidden fees and undisclosed trading deals -- all of which contribute to reducing the effectiveness of digital ad dollars, per … Read the whole story
The spots, from VMLY&R, celebrate the fact that an espresso martini is "the unofficial drink for that weird week between the holidays." Read the whole story
"What we're measuring is a leading indicator of what's going to happen with spending," explains one researcher, noting that "attitude leads behavior." Read the whole story
- COMMENTARY
What happens when an advertising platform that has been effective in attracting new customers becomes so toxic it damages your brand just by being … Read the whole story
- COMMENTARY
With the recent Peloton product placement debacle, I decided to share my experience and provide some guidelines and thoughts on how product placements should … Read the whole story
