Reynolds' Aviation American Gin will be served on Richard Branson's cruise line as part of the deal. Read the whole story
The agency said it is launching the startup as marketers and agencies increasingly look to martech to reduce friction and cost in marketing. Read the whole story
They join Wavemaker's newly rebranded "MIS" department, headed by Delphine Fabre-Hernoux. Read the whole story
Interpublic's R/GA has appointed Melissa Jackson Parsey vice president and managing director of its Brand Design & Consulting practice. The role is new. Read the whole story
Many attribute it to increasing complexity and lack of support from their current organization, according to execs surveyed by Advertiser Perceptions for Basis Technologies … Read the whole story
Slivka served as Chief Creative Officer at Edelman Chicago and in other high-level posts. Read the whole story
The study shows you also use an average of nine software platforms to execute a typical campaign. Read the whole story
Digital Marketing Manager Pep Juaneda Grimalt discusses how Iberostar has reacted to the pandemic and how marketers can improve performance going forward. Read the whole story
$1 million campaign will run on Washington, D.C.-area cable television and social and digital platforms from Dec. 16 through early next year. Read the whole story
She joined UM as Chief Product Officer for EMEA in March 2019 from Publicis Media's Starcom unit. Read the whole story
Walton Isaacson has been named multicultural agency of record for American Airlines. The agency will be responsible for creative strategy, brief development, and … Read the whole story
