Mediapsssst
The metaverse is the buzziest of buzzwords right now in advertising and media - so it's no surprise agencies are making plans to be a part of it. Read the whole story
The AR component focuses on the creative idea that NBA star LaMelo Ball is "not from here," which led to the design of an … Read the whole story
Mobile video, in particular, is poised for growth. "As more consumers shift from remote work to hybrid lifestyles, mobile video streaming is on the … Read the whole story
Mavrck said the new funding will help accelerate the company's product expansion and support its mission to build an operations cloud to power and … Read the whole story
"The Hollywood Reporter" ran a story on Thursday that alleged Noth sexually assaulted two women on separate occasions in 2004 and 2015. Read the whole story
While a lagging indicator, the U.S. Ad Market Tracker is consistent with recent bullish forecast updates from Madison Ave.'s Big 3 forecasters for 2021 … Read the whole story
ViacomCBS and Dentsu are moving ahead with an actual media campaign to test ViacomCBS' recent deal with VideoAmp to create an "alternate" media currency, … Read the whole story
